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The ‘Women’s Tri-Fitness Challenge’ Story

Women’s Tri-Fitness History

In November of 1997, the idea to create a prestigious women’s fitness event became a potential goal. This event would consist of a grace and physique round, fitness routine, and an obstacle course. The women would be divided into age groups. This first event would be called the Ironwomen Pro-Am Fitness World Championship. After five months of  advertising, the event became a reality on May 15, 1998. The Ironwomen attracted 70 athletes representing 17 states and took place in Tampa, Florida.Several national magazines covered the show which would later be televised on ESPN’s American Muscle. Most important, the competitors had a great time and rewarding experience. Soon after, there was an overwhelming demand for more competitors. Al Rosen, the founder of Women’s Tri-Fitness, decided to include a fitness industry trade show in addition to the competition.

After attending trade shows in Chicago, L.A., Orlando, Tampa, Columbus, and Atlanta, Rosen attracted 60 sponsers for the April event. This event would be called the 1999 MaxXbar Women’s Tri-Fitness World Championship.  The event was held on April 23rd and April 24th, 1999 in theTampa Bay Convention Center. There were 125 athletes competing the world’s largest fitness competition. These athletes represented 29 states and 3 countries. The event was filmed by Fox Sport Net and was shown numerous times throughout the nation.

Shortly after, Rosen decided to provide a summer show on August 20th – 23rd, which would include a beach competition. The event was called the Women’s Tri-Fitness “Battle of the Beach Fitness Festival.” Bringing the sport to a new level, Rosen bought in Andy Kindle, 30 year television veteran and 14 time Emmy Award winner, as the Executive Producer for the competition. Women from Ecuador, Chile, Venezuela, Canada, Dominican Republic, Puerto Rico, along with 65 Americans participated.

The Women’s Tri-Fitness World Challenge on June 9th-10th, 2000 consisted of the obstacle course, fitness routine, and fitness skills which tested the athlete’s strength, flexibility, endurance, agility, coordination, power, and all areas of fitness. The event was created by Women’s Tri-Fitness, Inc. (WTF, Inc.) which Al Rosen is the principle owners.

The spokesperson for this event was the most popular and electrifying athlete in the world – The World Wrestling Federation’s (WWF) Dwayne Johnson, also known as, “The Rock.” In addition, the WTF brought in many credible athletes, doctors, ect., to make sure the event was of the highest quality.


  • To establish a series of women’s athletic competitions that are original, entertaining, and inspiring.
  • Using multiple avenues of current popular media, and through the support of and association with nationally known sponsors, charitable organizations, athletic and health professionals, and community leaders, we will promote a novel women’s sporting event that will be embraced by a diverse audience.
  • To present a women’s sporting event with a foundation based on dedication to health, fitness, and the competitive spirit; and an event which embodies a realistically attainable level of athleticism that could be readily identifiable to the general public as well as to the most ardent sport’s enthusiast.